Posted by Luanne DiBernardo on June 05, 2015
Something's happening here at Coolture, and what it is has become perfectly clear.
In setting out to create a low-cost cooling vest that fits, performs, and will last for years (not months), we learned that low-cost fabrics and low-cost labor can only result in low-quality products. Cheap cooling vests = cheaply-made cooling vests. However, our market research revealed that low quality cooling vests can sometimes carry a price tag on par with the #1 quality lifestyle cooling brand available: Coolture. Needless to say, their margins are not in your favor.
Determined to not give up, we opted to push our Spring 2015 new product launch back a few weeks in favor of holding true our quality commitment to you and our brand.
Watch this space for updates, or follow us on Facebook.
All prices are in USD.